About Heidi
With over two decades of experience in the beauty industry, Heidi brings a dynamic blend of artistry, strategy, and innovation to everything she does. As the leader of the North America Creative Team for Fenty Beauty, she shapes compelling brand narratives that resonate across diverse audiences and platforms.
Previously, Heidi led digital experiences for globally recognized brands, including Fenty Beauty, KVD Vegan Beauty, Ole Henriksen Skincare, and Lip Lab. She has a deep understanding of how to translate vision into impactful, immersive experiences, specializing in building rich 360° storytelling ecosystems that connect creativity with culture while driving engagement and brand growth.
At her core, Heidi is passionate about elevating beauty beyond products—crafting meaningful, memorable experiences that inspire, empower, and leave a lasting impression.